Pipeline OS

Weekly systems, tools and frameworks to help B2B founders and revenue teams generate more pipeline and close more revenue.

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The LinkedIn format B2B teams keep skipping

Apr 29, 2026

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3 min read

The LinkedIn format B2B teams keep skipping

New Socialinsider data on 1.3M posts shows the format quietly winning on LinkedIn — and most B2B teams aren't using it.

Aljaz Peklaj

Articles

Jun 17, 2026

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2 min read

AI LinkedIn posts getting buried?

The AI penalty on LinkedIn isn't what most people think it is. Here's the actual mechanism, and five specific changes that keep your content from getting buried.

Aljaz Peklaj

Jun 3, 2026

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5 min read

Stop selling on the first ad

LinkedIn ads don't fail at the click. They fail because most teams pitch on touch one. The 3-stage ladder is the fix.

Aljaz Peklaj

May 27, 2026

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4 min read

The LinkedIn acceptance stack

Acceptance is 4 layers. Most teams obsess over layer 3 and underbuild the other three.

Aljaz Peklaj

Your connection note isn't doing what you think

May 20, 2026

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4 min read

Your connection note isn't doing what you think

20M LinkedIn outreach attempts say the note barely changes whether you get accepted. It nearly doubles whether you get a reply.

Aljaz Peklaj

The 15% leak in your pipeline that nobody talks about

May 13, 2026

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4 min read

The 15% leak in your pipeline that nobody talks about

New data on 100M+ B2B touchpoints: MQL-to-SQL conversion averages 15%. Most teams are still optimising the wrong end of the funnel.

Aljaz Peklaj

May 6, 2026

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4 min read

Why your cold emails are too long

New Instantly data on billions of emails: top performers keep first-touch under 80 words. Most B2B reps write 200+.

Aljaz Peklaj