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Welcome to edition 005 of Pipeline OS, and to a new shape for this newsletter. From today, every edition is built around one named framework you can use the same day. Less commentary, more system. The kind of thing you save and come back to.
This week's framework: the LinkedIn acceptance stack. The 4 layers that actually drive whether a B2B prospect accepts your connection, opens your message, and replies. Most teams spend 80% of their time on layer 3 and underbuild the rest. The data and our own client work both say that is the wrong allocation.
IN THIS ISSUE
→ The 4 layers of LinkedIn acceptance (the framework)
→ 3 reads worth your time
→ The one layer to fix this week
→ The tool that powers Layer 1