Welcome to edition 004 of Pipeline OS. Last week we covered the 15% MQL-to-SQL leak. This week, something smaller and more fixable: the connection note you've been writing for the wrong job.
Almost every B2B team obsesses over the connection note as the thing that gets them accepted. A 20 million attempt study says the note barely touches acceptance. It does something else entirely, and most people are not writing for it.
IN THIS ISSUE
→ Why the connection note barely changes acceptance
→ The metric it actually nearly doubles
→ 3 reads worth your time
→ Partner spotlight: scaling a team to deliver the pipeline you win
→ A prompt that rewrites a connection note for the reply, not the accept
→ The connection-message audit to run this week