Welcome to edition 001 of Pipeline OS. Every Wednesday we'll break down one trend, three tools, three reads, and a system we actually run for B2B companies at GROU. No hype. No "10 growth hacks." Just what's moving pipeline in live campaigns this week.
This week, the LinkedIn data just shifted in a way that affects every B2B marketing and sales team. If your reach is down and you don't know why, this is why.
IN THIS ISSUE
→ Why video is down 36% on LinkedIn (and what's winning instead)
→ 3 blogs worth your reading time
→ 3 tools we're running in client campaigns
→ The document post workflow we use for every client
→ One post format to test this week