Welcome to edition 002 of Pipeline OS. This week we're shifting from LinkedIn content to outbound. If your cold email reply rates have plateaued and you've been told to "personalise more" or "follow up harder," the data just disagreed.
Instantly published their 2026 Cold Email Benchmark Report in January, based on billions of emails sent through their platform across 700,000+ businesses. The findings cut against most cold email advice on the internet. Top performers aren't writing more. They're writing less.
IN THIS ISSUE
→ The 80-word rule that beats personalisation
→ How Plastit hit 7.9% reply rates while the industry averaged 3.43%
→ 3 reads worth your time
→ The outbound platform we run for every client
→ A prompt that writes 4-email cold sequences in 60 seconds
→ One thing to cut from your cold sequences this week